Naviga Business Services: Business to Business Sales
"B2B" is contemporary shorthand for a longtime sales practice called business-to-business. B2B transactions primarily target companies and other wholesale buyers, while transactions targeting individuals are called B2C, or business-to-customer. Many organizations have both B2B and B2C components, but it's not unusual for a company to specialize in B2B services or sales. In fact, the vast majority of products and services sold are considered to be B2B in nature.
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One major reason for the popularity of B2B sales and services is sheer volume.
An individual customer may visit a clothing manufacturer's website catalog and order two pairs of shoes or a sweater.
The buyer for a national chain of clothing stores, however, may order 5,000 pairs of shoes and 2,000 sweaters.
Without a B2B component, the manufacturer would have lost out on a very lucrative sale.
This is why many companies provide B2B options alongside the B2C offerings at their websites and other outlets. |
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